In Part 1 of our final show for 2011, CIPR host, Philip Sheldrake, will be asking how to incorporate broadcast into your public relations strategy? What is the value of traditional broadcast media in an increasingly online and social world?

Howard Kosky, chairman of markettiers4dc sets out the skills that PR professionals need to have to reach key audiences using the most powerful mass communications media available.   We’ll also be looking at what lies ahead for broadcast media in 2012 and beyond.

Part 2 of our show focuses on ‘PR 2020’ where independent consultant, Dr Jon White and Jane Wilson, Chief Executive Officer CIPR  focus on our recent research into the future of PR and discuss its conclusions and recommendations for the CIPR and the profession as a whole.

CIPR TV is brought to you by markettiers4dc and the CIPR's Social Media Panel