The measurement and evaluation of public relations is one of the hottest topics in the industry and is crucial to demonstrating its value. Barry Leggetter is at the forefront of this modernisation effort and joins us in the studio at 17:00 on 1 December 2010.

Barry is Executive Director of the international Association for Measurement and Evaluation of Communication (AMEC).   A former national newspaper journalist, Barry has spent 25 years in major PR consultancy and has been UK MD of Porter Novelli, Fleishman Hillard and Golin Harris. His most recent appointment was global chairman of Bite Communications. He’s a Fellow of the CIPR.

We’ll be asking Barry to update us on the progress made since the Barcelona Principles were agreed in June, and to comment on the death of Advertising Value Equivalent (AVE) and how practitioners should   get to grips with the measurement and evaluation of fragmented and social media.

If you've got a question that you'd like to put to Barry please submit it via the question box below or tweet using the hashtag #ciprtv. CIPR TV is brought to you by the CIPR's Social Media Panel and markettiers4dc.