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There has been tension between the staunchly sensible and the downright sexy in the underwear market for years. From briefs and smalls to g-strings and thongs, underwear has always walked the line between provocative and practical.

However, the lingerie innovations that we now consider commonplace, have not always been a given. For centuries, women were squeezed, teased and tweaked into clothes of varying shapes and styles according to the dictates of fashion.

This year, Lejaby celebrates 75 years of liberating women through lingerie. Throughout this time, their designs and innovations have literally helped shape a generation.

From corsets to camisoles, bras to basques, we are joined live in the webchats.tv studio on Thursday 15th June by Angela Buttolph to find out how the lingerie market has developed and what’s next.

Angela Buttolph is a style expert and TV presenter. She writes regularly for Elle, Vogue, In Style and the Evening Standard and is co-author of the international best-seller 'The Fashion Book'.As the 'Face of Fashion' for eBay, she writes a quarterly shopping column on the website.Angela also hosts ITV's LA-based celebrity style show 'Hollywood Star Treatment', and appears regularly on cult TV review show 'Flipside'.

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